You’re not answering your prospects fast enough.

A primer on Business Messaging in 2018 and its impact on B2B sales.

Image for post
“man looking at round silver-colored watch with steel link strap” by rawpixel on Unsplash
Image for post
My actual interaction with OUI.sncf

“82% of business buyers want the same experience as when they’re buying for themselves.”
- Salesforce (source)

1) Messaging in 2018: A refresher.

12,986,111 texts are sent every minute of every day (Source: Domo)

Image for post
Image for post
Source: Twilio

2) Messaging in a professional setting: Some use cases.

Collaborating and communication internally.

Image for post
Image for post
Source: Slack

Helping customers and visitors.

Image for post
Image for post
Source: Salesforce.

Generating / Qualifying leads.

Image for post
Image for post
Source: Intercom

Closing deals.

Image for post
Image for post
Source: Fairwai

3) Messaging in B2B Sales: How does it help?

Catching your prospects at the right time.

Waiting just 10 minutes to respond drops the likelihood of qualifying the lead 4X (Source: LeadResponseManagement)

“Responding within 5 minutes generates 9x more meaningful conversations”
- Intercom, The Beginner’s Guide to Real-Time-Sales (source)

Maximising your sales velocity.

Image for post
Image for post
Source: Intercom

Collecting measurable and valuable insights.

Image for post
Image for post
Source. Gong.io

Automating and scaling your sales process.

Image for post
Image for post
Source: Inside Sales
Image for post
Image for post
Source: Hubspot

Providing an experience your buyers want.

Image for post
Image for post
Source: Twilio
Image for post
Image for post
Source: Intercom

4) Limitations and conclusion.

Image for post
Image for post
Source: ReportLinker

References:

Jack of all trades, master of some. Vancouver-based, I write about tech, business, MMA and education. Mostly in English, but sometimes in French too.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store